Everything about building sales-driven websites, WooCommerce shops, and conversion optimization.
Mr. Tomasz founded his construction company in London in 2018. For the first few years, the business was doing great. Orders came through recommendations, and his calendar was fully booked for half a year in advance. However, in 2025, the market changed. Recommendations were no longer enough, and the phones suddenly went silent. The competition, including other Polish companies in the UK, aggressively started taking over the market.
For years, Ms. Kasia ran a brick-and-mortar boutique with Polish cosmetics in Manchester. In 2025, she decided to move her sales online. A friend recommended the Shopify platform. "It's simple and fast," they said. Kasia set up a store, added products, and started selling.
Mr. Marek runs a large moving company in London. He invested in Google Ads, generating huge traffic to his website. Every day, hundreds of people visited his site, but the phone remained silent. The conversion rate was a mere 0.5%. Mr. Marek was burning hundreds of pounds a day on clicks that brought no orders.
When Mr. Piotr, the owner of a renovation company from Glasgow, commissioned a cheap freelancer from Poland to create a website, he didn't expect any problems. He received an aesthetic site, translated into English. However, after a few months, he noticed a worrying trend. He was visited mainly by other Poles, while native Britons avoided his offer.
Mr. Krzysztof's transport company was growing at an impressive pace. He started with one van, and five years later, he managed a fleet of over a dozen vehicles, operating routes between the UK and Poland. His business was growing, but his website stopped in time. It was created at the beginning of his business using a free builder.
