Expert-advisor perspective. Decisions that translate into profits for the entire company.
Ms. Karolina decided to open an online store with Polish cosmetics in the UK. She had a great business plan, negotiated contracts with suppliers, and a warehouse full of goods. She was missing only one thing to start: a sales platform.
Starting a company in the UK is relatively simple. Registering an LTD company takes a dozen or so minutes, and formalities are kept to a minimum. However, what happens next verifies true entrepreneurs. Mr. Michal, who opened an electrical installation company in London, quickly found out that having a good trade in hand is not enough today to survive in a highly competitive market.
Ms. Anna ran an aesthetic medicine clinic in Manchester. Her website recorded quite a lot of traffic, mainly thanks to well-managed Instagram profiles. Women visited the site, looked at the price list, read about the treatments and... left. The bounce rate was huge.
Mr. Kamil ran a thriving online store with Polish products in the UK. He invested in website positioning, Facebook ads, and collaborations with influencers. He spent several thousand pounds a month on marketing. Sales were growing, so Mr. Kamil was satisfied.
Ms. Ewa ran a popular hair salon and a store with professional hair cosmetics in Leeds. Her business was growing, but she herself was on the verge of exhaustion. Her phone rang non-stop. Clients called to book an appointment, reschedule, ask about the price of a haircut, or check if a given shampoo was available in the store.
